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At Ella Georgia we truly believe that beautiful style & ethical principles can go hand in hand. We deal with designers who operate on a fair trade basis, those who have high ethical standards & those who use materials which are environmentally friendly. Click here to read more about our ethical policy.

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When it comes to trading and operating, it seems, you can either jump on the bandwagon or conduct the orchestra. These days, there's hardly a company that doesn't glibly claim sustainability, ethical practices or eco-friendliness in one way or another. However, a cynic might say that this is just ‘green wash’, a marketing tool to attract an eco-aware audience, and that many organisations merely pay lip service to such issues. In other words, it's a bolt on rather than a genuine belief. Not so at ella georgia. Our credo is that success should never be achieved at the expense of others, and that ethical principles should govern a business in a multitude of ways. If you share this view, we think you’ll find we’re playing your tune. The fact that you're reading this page indicates that you have a conscience as well as an innate sense of style. The two aren’t mutually exclusive. And we believe that beautiful jewellery and ethical principles can go hand in hand. Making no bones about it, jewellery can be a dirty and unethical business. Many workers have to suffer long hours, poor wages, appalling working conditions, abuse, harassment, discrimination and more. Their paymasters give little heed to the destruction of forests and natural habitat should they stand in the way of silver, gold, gemstone or mineral extraction. If you'll forgive the deep and meaningful for a moment, we genuinely strive to operate in a more enlightened manner; where we take responsibility for the way our business will impact on people and the environment. We don't have all the answers, in fact we don't know all the questions. But we’re learning more, and doing more about it, as each week goes by. For instance, we deal only with suppliers who operate on a fair trade basis, those who have high ethical standards, and those who minimise the impact of their activities on the environment. Many of the products at ella georgia (whether made by ourselves or others) sponsor at least one social or environmental issue and many donate a percentage of profits to charities or good causes. Additionally, we only work with designers who share our vision that their pieces can, and should, be created in a way that will benefit both people and planet.

 

 

 

 

 

 

 

 

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