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What is Fair Trade?
Fair trade is about much more than just paying a reasonable price for a product, so that the person who produced it can earn a fair wage - though it certainly includes that. It's a social movement that has come about over recent decades from work done by development organisations, campaign groups and businesses throughout the world. It encompasses farmers growing raw commodities and producers creating finished products.
We use a selection of logos on this site to indicate certain things about our products. Here's what each of them means...
The FAIRTRADE Mark ensures small-scale cotton farmers in developing countries receive a better deal from trade and can improve their livelihoods. Look for products with this Mark!
The British Association for Fair Trade Shops (BAFTS) is a network of independent fair trade shops across the UK. BAFTS also recognises importers and wholesalers that meet their fair trade application and assessment process.
Issued by the World Fair Trade Organization, indicating that the brand is a member and is implementing the WFTO Fair Trade standards and monitoring system.
Items bearing this logo or described using the term 'fair trade' have been produced in line with the Fair trade 'Vision' outlined below.
The Fairtrade Foundation
The Fairtrade Foundation is the independent non-profit organisation that licenses use of the FAIRTRADE Mark on products in the UK in accordance with internationally agreed Fairtrade standards. The Foundation was established in 1992 by CAFOD, Christian Aid, Oxfam, Traidcraft and the World Development Movement, later joined by the National Federation of Women’s Institutes. Member organisations now also include Banana Link, Methodist Relief and Development Fund, Nicaragua Solidarity Campaign, People & Planet, SCIAF, Shared Interest Foundation, Soroptimist International, Tearfund and the United Reformed Church.
The Foundation is the UK member of Fairtrade Labelling Organisations International (FLO), which unites 21 labelling initiatives across Europe, Japan, North America, Mexico and Australia/New Zealand as well as networks of producer organisations from Asia, Africa, Latin America and the Caribbean. The Fairtrade Foundation is a registered charity (no. 1043886). It is also a company limited by guarantee, registered in England and Wales (no. 2733136).
Vision
Our vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.
To achieve this vision, Fairtrade seeks to transform trading structures and practices in favour of the poor and disadvantaged. By facilitating trading partnerships based on equity and transparency, Fairtrade contributes to sustainable development for marginalised producers, workers and their communities. Through demonstration of alternatives to conventional trade and other forms of advocacy, the Fairtrade movement empowers citizens to campaign for an international trade system based on justice and fairness.
Mission
The Foundation’s mission is to work with businesses, community groups and individuals to improve the trading position of producer organisations and to deliver sustainable livelihoods for farmers, workers and their communities by:
- being a passionate and ambitious development organisation committed to tackling poverty and injustice through trade
- using certification and product labelling, through the FAIRTRADE Mark, as a tool for our development goals
- bringing together producers and consumers in a citizens’ movement for change
- being recognised as the UK’s leading authority on Fairtrade
Ella Georgia Jewellery Ltd
